This statistic presents the global average online shopping and purchase intention rates by online shoppers in 2016, sorted by product category. During the survey period, 53 percent of responding line shoppers stated that they had purchased books and music online in the past 12 months and 54 percent of respondents intended to do so in the upcoming 12 months.
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Global online shopping and purchase intention rates 2016, by product category
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Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category
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This statistic presents the global average online shopping and purchase intention rates by online shoppers in 2016, sorted by product category. During the survey period, 53 percent of responding line shoppers stated that they had purchased books and music online in the past 12 months and 54 percent of respondents intended to do so in the upcoming 12 months.
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Description
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This statistic presents the global average online shopping and purchase intention rates by online shoppers in 2016, sorted by product category. During the survey period, 53 percent of responding line shoppers stated that they had purchased books and music online in the past 12 months and 54 percent of respondents intended to do so in the upcoming 12 months.
Show more- Show sources information
- Show publisher information
- Release date
- January 2017
- Region
- Worldwide
- Survey time period
- 2016
- Number of respondents
- 18,430 respondents
- Age group
- 15 to 70 years
- Special properties
- online shoppers who purchased at least one consumer product online in the past 12 months
- Method of interview
- Online survey
More information
- Region
- Worldwide
- Survey time period
- 2016
- Number of respondents
- 18,430 respondents
- Age group
- 15 to 70 years
- Special properties
- online shoppers who purchased at least one consumer product online in the past 12 months
- Method of interview
- Online survey
Other interesting statistics
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+EU5: smartphone buyer penetration as of March 2014, by country
Projected digital buyer penetration in Italy 2014-2017
EU5: number of smartphone users who accessed mobile retail 2013
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+Total retail e-commerce revenue in Italy 2017-2023
+
+E-commerce spending per capita in Italy 2012-2017
+
+Online retail users in Italy 2017-2023
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Statistics on "Online shopping in Italy "
- Market overview
The most important statistics
- Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*Online retail sales in selected European countries 2013-2016
- Internet retail spending in selected European countries in 2014 and 2015, by device*Online retail spending in selected European countries 2014-2015, by device
- Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via tablets in selected European countries 2014-2015
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros) Italy: e-commerce turnover from 2010-2017
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Distribution of e-commerce turnover in Italy in 2018, by industryItaly: distribution of e-commerce turnover 2018, by industry
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015Europe: online retailing sales growth via tablet devices 2015
- Expenditure
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)Italy: average online expenditure 2016, by device
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among android users 2014-2015, by device
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among IOS users 2014-2015, by device
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Demographics
The most important statistics
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Number of Food & Personal Care e-commerce users in Italy from 2017 to 2023, by segment (in millions)Food & Personal Care e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Food & Personal Care e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Food & Personal Care e-commerce revenue in Italy 2017-2023, by segment
- Share of population purchasing online in Italy in 2016 and 2017, by age Italy: share of population purchasing online 2016-2017, by age
- Share of population purchasing online in Italy between 2016 and 2017, by education levelItaly: share of population purchasing online 2016-2017, by educational level
- Consumers’ preferences
The most important statistics
- Share of the leading factors affecting the choice of online purchase in Italy in 2015Survey: leading factors for online purchase in Italy in 2015
- Share of reasons why consumers begin their online shopping journey in Italy in 2015Italy: top reasons to begin with online shopping in 2015
- Share of reasons why consumers begin online shopping in Italy in 2015, by ageItaly: top reasons for shopping in 2015, by age
- Share of the main reasons to use internet to shop for clothes in Italy in 2015Italy: main reasons to use internet to shop in 2015
- Share of individuals who purchase clothing items online in Italy in 2016, by ageItaly: individuals buying clothing items online in 2016, by age
- What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?Italy: reasons for online purchase of jewelry during Christmas 2015
- Which are the main reasons why you prefer purchasing furnishing articles online?Survey: top 5 reasons to buy furnishing articles online in Italy in 2016
- Share of individuals who purchase household linen online in Italy in 2016, by ageItaly: individuals buying household linen online in 2016, by age
- Mobile shopping
The most important statistics
- Smartphone buyer penetration in Europe as of March 2014, by countryEU5: smartphone buyer penetration as of March 2014, by country
- Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via smartphones in selected European countries 2014-2015
- Distribution of online retail spending in selected European countries in 2014 and 2015, by device*Online retail spending distribution in selected European countries 2014-15, by device
- Share of online retail spending via smartphones in selected European countries in 2014 and 2015Online retail spending share via smartphones in selected European countries 2014-2015
- European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)EU5: number of smartphone users who accessed mobile retail 2013
- Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age groupItaly: share of users purchasing online via mobile devices 2016-2017, by age group
- Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015Europe: online retailing sales growth via smartphones 2015
- Other figures
The most important statistics
- Share of services which can improve in-store purchasing experience in Italy in 2015Survey: services to improve in-store purchasing in Italy in 2015
- How do you use social media while shopping?Survey: social media characteristics and online purchasing in Italy in 2016
- Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016Survey: drivers for affiliation to a specific retailer in Italy in 2016
- How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*Online customer satisfaction with the post-purchase experience in Italy in 2015
- How did you pay when shopping online?*Italy: payment methods used for online shopping in the last year 2016
- Most common places of delivery of good purchased online in Italy in 2017, by locationItaly: delivery points of goods purchased online in 2017, by location
- Which of the following services/goods will you purchase the next months?* Italy: purchase intentions of goods and services in the next months 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- MEA: online browse and purchase intention rates 2014, by product category
- North America: online browse and purchase intention rates 2014, by product category
- Online shopping device usage worldwide 2014, by region
- Global online purchase intention rates 2014, by product category
- Indonesia: online purchase intention rates 2014, by product category
- Latin America: online browse and purchase intention rates 2014, by product category
- Asia Pacific: online browse and purchase intention rates 2014, by product category
- Europe: online browse and purchase intention rates 2014, by product category
- Indonesia: online shopping concerns 2014
- Indonesia: online shopping device usage rates 2014
- Digital buyer penetration in China 2017-2023
- Middle East & Africa: number of digital buyers 2014-2019
- Australia: digital buyer penetration 2013-2018
- Digital buyer penetration in Europe 2017-2023
- Digital buyer penetration in Germany 2017-2023
- Projected digital buyer penetration in Russia 2014-2017
- Digital buyer penetration in Spain 2017-2023
- France: projected digital buyer penetration 2015-2018
- Digital buyer penetration in the United Kingdom 2017-2023
Studies
- Cross-border online shopping in Belgium
- Online shopping behavior in the United States
- Cross-border online shopping in the Netherlands
- E-commerce in Poland
- E-commerce in Chile
- E-commerce in Colombia
- E-commerce in Indonesia
- Online shopping in Italy
- Online shopping events in Latin America
- B2C E-commerce in the Netherlands
- E-commerce worldwide
- E-commerce in Latin America
- E-commerce in the United States
- Fashion e-commerce in the United States
- E-commerce in Mexico
Statistics on the topic
Free statistics
- Projected digital buyer penetration in Italy from 2014 to 2017
- European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)
- Online shopping concerns of digital consumers in Indonesia as of 1st quarter 2014
- Online devices most frequently used for online shopping in Indonesia as of 1st quarter 2014
- Number of digital buyers in the Middle East and Africa from 2014 to 2019 (in millions)
- Digital buyer penetration in Australia from 2013 to 2018
- Forecast of digital buyer penetration in Russia from 2014 to 2017
- Projected digital buyer penetration in France from 2015 to 2018
Premium Statistics
- Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*
- Internet retail spending in selected European countries in 2014 and 2015, by device*
- Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2018, by industry
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015
- Average number of goods purchased online in Italy in 2016, by platform
- Penetration rate of goods sold online in Italy in 2015, by product
- Penetration rate of services sold online in Italy in 2015, by type
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros)
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Food & Personal Care e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Food & Personal Care e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Share of population purchasing online in Italy in 2016 and 2017, by age
- Share of population purchasing online in Italy between 2016 and 2017, by education level
- Share of goods purchased online by female customers in Italy in the 3rd quarter of 2017, by product
- Number of online purchasers in Italy in 2017, by geographical area (in million)
- Incidence rate of female e-commerce customers when shopping online in Italy as of the 3rd quarter of 2017, by product
- Share of the leading factors affecting the choice of online purchase in Italy in 2015
- Share of reasons why consumers begin their online shopping journey in Italy in 2015
- Share of reasons why consumers begin online shopping in Italy in 2015, by age
- Share of the main reasons to use internet to shop for clothes in Italy in 2015
- Share of individuals who purchase clothing items online in Italy in 2016, by age
- What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?
- Which are the main reasons why you prefer purchasing furnishing articles online?
- Share of individuals who purchase household linen online in Italy in 2016, by age
- Share of the leading reasons why individuals decide to buy from a foreign online retailer in Italy in 2015
- Reasons not to purchase online in Italy in 2016, by type of product
- Factors negatively affecting online purchases in Italy in 2016
- Smartphone buyer penetration in Europe as of March 2014, by country
- Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)
- Distribution of online retail spending in selected European countries in 2014 and 2015, by device*
- Share of online retail spending via smartphones in selected European countries in 2014 and 2015
- Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age group
- Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015
- Share of services which can improve in-store purchasing experience in Italy in 2015
- How do you use social media while shopping?
- Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016
- How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*
- How did you pay when shopping online?*
- Most common places of delivery of good purchased online in Italy in 2017, by location
- Which of the following services/goods will you purchase the next months?*
- Average online browsing and purchase intention rates in Middle East and Africa as of 1st quarter 2014, by product category
- Average online browsing and purchase intention rates in North America as of 1st quarter 2014, by product category
- Devices used most frequently for online shopping according to global online shoppers as of 1st quarter 2014, by region
- Global average online purchase intention rates in 2011 and 2014, by product category
- Average online purchase intention rates of digital consumers in Indonesia in 2014, by product category
- Average online browsing and purchase intention rates in Latin America as of 1st quarter 2014, by product category
- Average online browsing and purchase intention rates in Asia Pacific as of 1st quarter 2014, by product category
- Average online browsing and purchase intention rates in Europe as of 1st quarter 2014, by product category
- Digital buyer penetration in China from 2017 to 2023 (in percent)
- Digital buyer penetration in Europe* from 2017 to 2023 (in percent)
- Digital buyer penetration in Germany from 2017 to 2023 (in percent)
- Digital buyer penetration in Spain from 2017 to 2023 (in percent)
- Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)
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