Global online shopping and purchase intention rates 2016, by product category

This statistic presents the global average online shopping and purchase intention rates by online shoppers in 2016, sorted by product category. During the survey period, 53 percent of responding line shoppers stated that they had purchased books and music online in the past 12 months and 54 percent of respondents intended to do so in the upcoming 12 months.

Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category

Purchased the product in past 12 monthsPlanning to purchase product in next 12 months
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Source

Release date

January 2017

Region

Worldwide

Survey time period

2016

Number of respondents

18,430 respondents

Age group

15 to 70 years

Special properties

online shoppers who purchased at least one consumer product online in the past 12 months

Method of interview

Online survey

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