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Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category

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Purchased the product in past 12 monthsPlanning to purchase product in next 12 months
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About This Statistic

This statistic presents the global average online shopping and purchase intention rates by online shoppers in 2016, sorted by product category. During the survey period, 53 percent of responding line shoppers stated that they had purchased books and music online in the past 12 months and 54 percent of respondents intended to do so in the upcoming 12 months.

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