Share of U.S. gourmet coffee beverage consumption by type 2020

In 2020, espresso-based beverages were among the most popular gourmet coffee beverages in the United States, as roughly 40 percent of U.S. consumers drank it during the past day. About one fifth of respondents had consumed traditional gourmet coffee drinks.

Gourmet vs. non-gourmet coffee

The difference between gourmet and regular coffee lies in the beans: gourmet coffee is generally made using premium Arabica beans, which give the coffee a richer flavor. Non-gourmet coffee, on the other hand, uses Robusta beans, which are cheaper and easier to produce. In 2019, 61 percent of coffee consumers in the United States had drunk gourmet coffee in the past day, while 39 percent had regular coffee. The results suggest that over the past six years, gourmet coffee has become more common, while the number of non-gourmet coffee drinkers has been declining.

In January of 2019, survey results revealed that 34 percent of Caucasian-Americans had non-gourmet coffee the day before. In comparison, only 16 percent of Caucasian respondents drank a traditional gourmet blend for their past-day consumption.

Share of gourmet coffee beverage consumption in the United States in 2020, by type

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Source

Release date

2020

Region

United States

Survey time period

January 2020

Number of respondents

2,838 respondents

Age group

18 years and older

Special properties

both males and females, who consumed a beverage other than tap water the day prior to being interviewed

Method of interview

Online survey

Supplementary notes

The original question ran as follows:' In the past week, have you, yourself, drunk...'
*Gourmet coffee beverages (net) also includes iced/frozen blended coffee and ready-to-drink beverages, but is not shown in the graph. Note: Caffè Americano was added in 2014.
**Espresso-based beverages: includes cappuccino, espresso, latte, café mocha, macchiato and caffé Americano.
***Traditional coffee (gourmet): Traditional coffee drunk hot or iced that is brewed from premium whole bean or ground varieties.

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