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Music purchasing penetration in Great Britain (UK) 2011-2016, by age

This statistic displays the penetration of music purchasing in Great Britain (UK) from 2011 to 2016, broken down by age group. As in the previous year, respondents aged between 20 and 24 were most likely to purchase music in 2016, with 48.6 percent of them buying music that year. Consumers aged between 65 and 79 years were least likely to make a music purchase that same year, at a music purchasing penetration of under 27 percent.

Penetration of music purchasing in Great Britain (UK) from 2011 to 2016, by age

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Release date

May 2017


United Kingdom (Great Britain)

Survey time period

2011 to 2016

Number of respondents

15,000 respondents

Age group

13-79 years

Supplementary notes

* The source indicates, "market penetration is a term used to describe the percentage of the population who have made at least one purchase in the last 12 months."

The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals. The data presented are therefore based on consumer research rather than retail sales records." Type of survey was not specified.

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