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Interaction with advertising among LGBT in China as of August 2014, by gender

Published by Statista Research Department, Aug 15, 2014
This statistic shows interaction with advertising among the LGBT community in the seven days leading up to the survey date in China as of August 2014, by gender. During the survey, 18 percent of gay/bisexual male respondents stated that they had clicked on a mobile advertisement in the week leading up to the survey.

Interaction with advertising among LGBT in China as of August 2014, by gender

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Source

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Release date

August 2014

Region

China

Survey time period

As of August 2014

Number of respondents

7,011 (gay/bisexual men = 4,579; lesbian/bisexual women = 2,432)

Age group

18 years and older

Special properties

Among members of the LGBT community in China

Method of interview

Online survey

Supplementary notes

The source did not provide an exact publication date or a date of survey.

Multiple responses were possible for this survey question.

The original question as posed during the survey was: Have you done the following interactive activites with advertising in the past 7 days?

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