This statistic shows the leading factors to influence the LGBT community in China in their purchase decision as of August 2014, by gender. During the survey, 43 percent of gay/bisexual male respondents stated that a corporation's employment policies regarding LGBT would influence their purchase decision.
When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Purchases over the past 12 months among LGBT in China as of August 2014, by age group
- Breakdown of the LGBT community in China 2014
- Leisure travel accommodation of LGBTs in China as of August 2014, by gender
- Brazil: number of marriages 2015-2016, by spouses' gender
- Breakdown of professions among LGBTs in China as of August 2014, by gender
- Leisure travel accommodation of LGBTs in China as of August 2014, by travel companion
- Passport use among LGBTs in China as of August 2014, by gender
- Mobile device use among LGBTs in China in the past 12 months as of August 2014
- Outbound travel companions of LGBTs in China as of August 2014, by gender
- LGBT theme presence in advertising in the U.S. 2017
- Conflict between homosexuality and religion in the Asia Pacific 2016, by country
- Conflict between homosexuality and religion in Vietnam 2016
- LGBT household penetration rate in Canada 2014, by region
- Conflict between homosexuality and religion Philippines 2016
- Key factor when purchasing cleaning tools among U.S. consumers as of 2020
- Youth shopping influences in Great Britain 2014
- Shopping behavior: Consumer purchase influences in the United Kingdom (UK) 2014
- Influence of elite athletes on running shoes purchases worldwide 2017
- Preferred budget of LGBTQ travelers from the U.S. as of December 2018
Community Marketing & Insights. (August 15, 2014). When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision? [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights. "When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?." Chart. August 15, 2014. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights. (2014). When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights. "When Corporations Reach out to The Lgbt Community, Which of The following Approaches Have The Biggest Impact on Influencing Your Purchasing Decision?." Statista, Statista Inc., 15 Aug 2014, https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights, When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision? Statista, https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/ (last visited May 22, 2022)