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Reasons to support corporations among LGBTs in China as of August 2014, by gender

This statistic shows the leading factors to influence the LGBT community in China in their purchase decision as of August 2014, by gender. During the survey, 43 percent of gay/bisexual male respondents stated that a corporation's employment policies regarding LGBT would influence their purchase decision.

When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?

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Release date

August 2014



Survey time period

As of August 2014

Number of respondents

7,290 (gay/bisexual men n=4,786; lesbian/bisexual women n=2,504)

Age group

18 years and older

Special properties

Among members of the LGBT community in China

Method of interview

Online survey

Supplementary notes

The source did not provide an exact publication date or a date of survey.

Multiple responses were possible for this survey question.

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Statistics on "LGBT in China"

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