This statistic shows the leading factors to influence the LGBT community in China in their purchase decision as of August 2014, by gender. During the survey, 43 percent of gay/bisexual male respondents stated that a corporation's employment policies regarding LGBT would influence their purchase decision.
When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?
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Community Marketing & Insights. (August 15, 2014). When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision? [Graph]. In Statista. Retrieved June 03, 2020, from https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights. "When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?." Chart. August 15, 2014. Statista. Accessed June 03, 2020. https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights. (2014). When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?. Statista. Statista Inc.. Accessed: June 03, 2020. https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights. "When Corporations Reach out to The Lgbt Community, Which of The following Approaches Have The Biggest Impact on Influencing Your Purchasing Decision?." Statista, Statista Inc., 15 Aug 2014, https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/
Community Marketing & Insights, When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision? Statista, https://www.statista.com/statistics/324980/china-lgbt-corporate-support-by-gender/ (last visited June 03, 2020)
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