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Reasons for not purchasing insurance among mobile shoppers in the UK 2014

This statistic displays a ranking of factors that influenced mobile users not to make an insurance purchase after conducting research on their device in the United Kingdom (UK) in 2014. Nearly half the respondents chose not to buy an insurance product because they were not looking to make a final decision yet.

Why didn’t you make a purchase after using your mobile device to research insurance products?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

730 respondents

Special properties

smartphone and tablet users; mobile insurance shoppers**

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "Why didn’t you go on to make a purchase after using your [device] to research [category]?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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