Most owned outdoor fashion brands among Gen Z in the UK 2023

Published by
P. Smith,
Mar 8, 2024
THE NORTH FACE was the leading outdoor fashion brand in the UK, based on brand ownership among Generation Z in 2023, with over half of respondents owning an item from the brand. This was significantly more than any other brand.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading outdoor fashion brands among Generation Z ranked by brand ownership in the United Kingdom (UK) in 2023

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Release date

December 2023

Region

United Kingdom

Survey time period

November 17 to December 1, 2023

Number of respondents

569 respondents

Age group

Gen Z

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to outdoor fashion, which of the following brands do you own currently?"

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Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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