According to a survey conducted in summer 2022, the main means of expression Generation Z fashion consumers in the United Kingdom wished to convey through their clothing was their personality, with 50 percent of responses. This was more than double the number of fashion shoppers who looked to convey their sexuality through the way they dressed.
Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown was given for Gen Z.
Date of access is used for the date of release.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (September 6, 2022). Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1399663/fashion-means-of-expression-gen-z-uk/
Klarna. "Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022." Chart. September 6, 2022. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1399663/fashion-means-of-expression-gen-z-uk/
Klarna. (2022). Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1399663/fashion-means-of-expression-gen-z-uk/
Klarna. "Most Important Means of Expression Generation Z Fashion Consumers Wish to Convey through Their Clothing in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1399663/fashion-means-of-expression-gen-z-uk/
Klarna, Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1399663/fashion-means-of-expression-gen-z-uk/ (last visited October 26, 2024)
Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1399663/fashion-means-of-expression-gen-z-uk/