Leading considerations of Gen Z when purchasing clothing in GB in 2023

Published by
P. Smith,
Jul 27, 2023
In a 2023 survey, the leading factor that Generation Z consumers in the United Kingdom took into consideration when purchasing clothing was comfort. This was a priority for over half of Gen Z consumers. Low price followed in second place, with just under half of respondents selecting this option.

Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023

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Source

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Release date

February 2023

Region

United Kingdom (Great Britain)

Survey time period

Febraury 1, 2023

Number of respondents

222 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

YouGov scores are based on a survey of respondents that asks: "Which, if any, of the following factors do you take into consideration when buying clothes? Please pick up to three."
Date of access is used for date of release.

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