The North Face is the leading outdoor fashion brand in the UK, based on brand awareness among Generation Z. The retailer was recognized by 86 percent of internet users, significantly more than second-placed Dr Martens.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024
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Statista. (March 25, 2024). Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024." Chart. March 25, 2024. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista. (2024). Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading Outdoor Fashion Brands among Generation Z Ranked by Brand Awareness in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista, Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/ (last visited December 08, 2024)
Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 [Graph], Statista, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/