Millennials and Generation Z were forecast to be tied as the generations with the largest share of the sustainable apparel market in the United Kingdom in 2022. They each made up just over two-thirds of the market.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation
Characteristic
Market share
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Statista. (July 3, 2023). Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista. "Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation." Chart. July 3, 2023. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista. (2023). Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista. "Forecast Share of The Sustainable Apparel Market in The United Kingdom (Uk) in 2027, by Generation." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista, Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation Statista, https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/ (last visited September 14, 2024)
Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation [Graph], Statista, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
