When it came to the best known sportswear brands among Gen Z in the UK in 2024, Adidas edged out rival Nike by one percentage point to claim top spot.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024
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Statista. (March 25, 2024). Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1401886/most-well-known-sportswear-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024." Chart. March 25, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1401886/most-well-known-sportswear-brands-among-gen-z-in-the-united-kingdom/
Statista. (2024). Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1401886/most-well-known-sportswear-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading Sportswear Brands among Generation Z Ranked by Brand Awareness in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1401886/most-well-known-sportswear-brands-among-gen-z-in-the-united-kingdom/
Statista, Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1401886/most-well-known-sportswear-brands-among-gen-z-in-the-united-kingdom/ (last visited December 13, 2024)
Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 [Graph], Statista, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1401886/most-well-known-sportswear-brands-among-gen-z-in-the-united-kingdom/