Snow sports retailers: hardware sales performance in Great Britain Oct/Nov 2016

Sales performance of snow sports retailers in Great Britain in October and November 2016, compared to a year ago, by hardware item**

Snow sports retailers: hardware sales performance in Great Britain Oct/Nov 2016 This statistic shows the results of a survey in which snow sports retailers in Great Britain were asked how well their sales of hardware items performed in October and November 2016, compared to the same period one year ago. Of responding retailers, 50 percent said snowboard sales were down on last year and 30 percent up. Skis appeared to perform better, with 75 percent of retailers up and 15 percent level with last years sales.
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Sales performance of snow sports retailers in Great Britain in October and November 2016, compared to a year ago, by hardware item**

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Hardware categoryUpLevel/flatDown
Snowboards30%50%20%
Snowboard boots10%60%30%
Snowboard bindings22%44%33%
Skis75%15%10%
Ski Boots47%26%26%
Servicing46%31%23%
Backcountry equipment50%44%5%
Hardware categoryUpLevel/flatDown
Snowboards30%50%20%
Snowboard boots10%60%30%
Snowboard bindings22%44%33%
Skis75%15%10%
Ski Boots47%26%26%
Servicing46%31%23%
Backcountry equipment50%44%5%
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Description

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This statistic shows the results of a survey in which snow sports retailers in Great Britain were asked how well their sales of hardware items performed in October and November 2016, compared to the same period one year ago. Of responding retailers, 50 percent said snowboard sales were down on last year and 30 percent up. Skis appeared to perform better, with 75 percent of retailers up and 15 percent level with last years sales.
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Release date
January 2017
Region
United Kingdom (Great Britain)
Survey time period
First half of December 2016
Number of respondents
22*
Special properties
Snow sport retailers*
Supplementary notes
* Survey distributed to members of the Snowsport Trade via email newsletter and via social media. Retailers made up 48 percent of total survey respondents (total n = 46).
** Responding retailers were asked the following question in regards to sales of each item: "How have sales this winter so far (Oct/Nov) compared to the same period last year in the following categories?".
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Statistics on "Winter sports in the United Kingdom (UK)"
  • Participation
  • Ski Club Great Britain
  • British Association of Snowsport Instructors
  • Public funding
  • Consumers
  • Euipment sales
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