UK: information sources used for snowsport equipment buy decisions 2019

This statistic shows the results of a survey on the most important sources of information for snowsport vacationers, when deciding what snowsport equipment to buy, in the United Kingdom (UK) in 2019. In 2019, it was found that 23 percent of respondents stated that the most important source of information was advice in a store.

What is the most important source of information you use in deciding what equipment you use?

Share of respondents
Online reviews35%
In-store advice23%
Brand reputation16%
Personal recommendations14%
Magazine reviews5%
Endorsements from professional skiers/snowboarders2%
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Source

Release date

October 2019

Region

United Kingdom

Survey time period

June 26 to July 31, 2019

Number of respondents

8,638 respondents

Method of interview

Email survey

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Statistics on "Winter sports in the United Kingdom (UK)"

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