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Buying brands that reflect personal values worldwide 2021, by country

Share of adults who bought brands that reflected their personal values in France, Great Britain, and the United States from 2013 to 2021

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Release date

November 2021


France, United States, United Kingdom (Great Britain)

Survey time period

2013 to 2021

Number of respondents

1,000 per market

Supplementary notes

Original question: "To what extent do you agree or disagree? I tend to buy brands that reflect my personal values."
France and Great Britain: the survey was carried out among respondents aged 16 to 75.
United States: the survey was carried out among respondents aged 18 to 75.
The source does not provide information about the type of survey used.

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