Penetration rate of spirit brands in Russia 2012-2013
Average penetration rate* of spirit brands in Russia in 2012 and 2013
This statistic illustrates the average penetration rate of spirits brands in Russia in 2012 and 2013. The survey revealed that 11 percent of respondents purchased Zhuravli brand spirits within the last three to twelve months of 2013.
Average penetration rate* of spirit brands in Russia in 2012 and 2013
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| Brand | 2012 | 2013 |
|---|---|---|
| Starorusskaya | 2% | 17% |
| Zhuravli | 5% | 11% |
| Khortitsa | 4% | 9% |
| Russian Standard | 21% | 9% |
| 5 Ozer | 25% | 8% |
| Belenkaya | 12% | 8% |
| Putinka | 10% | 8% |
| Parlament | 12% | 7% |
| Absolut | 5% | 6% |
| Myagkov | 6% | 5% |
| Moroz & Solnce | 1% | 5% |
| Finlandia | 6% | 5% |
| Nemiroff | 11% | 4% |
| Captain Morgan | 1% | 4% |
| Jack Daniels | 4% | 4% |
| Johnnie Walker | 9% | 4% |
| Hennessy | 7% | 3% |
| Rodnik | 5% | 3% |
| Baileys | 4% | 3% |
| Bacardi | 2% | 3% |
| Chivas Regal | 0% | 2% |
| Russkyi Raz | 3% | 2% |
| Medoff | 0% | 2% |
| Malibuu | 1% | 1% |
| Zlatorusskaya | 2% | 1% |
| Georgievskaya | 1% | 1% |
| Gosudarev zakaz | 1% | 1% |
| Jim Beam | 1% | 1% |
| Poltina | 4% | 1% |
| Donskaya | 1% | 1% |
| Mernaya | 0% | 1% |
| Slavyanskaya | 0% | 1% |
| Smirnoff | 4% | 1% |
| Khlebnyi Dar | 3% | 1% |
Source
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