Name: Penetration rate of spirit brands in Russia 2012-2013
Creator: Statista

This statistic illustrates the average penetration rate of spirits brands in Russia in 2012 and 2013. The survey revealed that 11 percent of respondents purchased Zhuravli brand spirits within the last three to twelve months of 2013.

Average penetration rate* of spirit brands in Russia in 2012 and 2013

Brand	2012	2013
Starorusskaya	2%	17%
Zhuravli	5%	11%
Khortitsa	4%	9%
Russian Standard	21%	9%
5 Ozer	25%	8%
Belenkaya	12%	8%
Putinka	10%	8%
Parlament	12%	7%
Absolut	5%	6%
Myagkov	6%	5%
Moroz & Solnce	1%	5%
Finlandia	6%	5%
Nemiroff	11%	4%
Captain Morgan	1%	4%
Jack Daniels	4%	4%
Johnnie Walker	9%	4%
Hennessy	7%	3%
Rodnik	5%	3%
Baileys	4%	3%
Bacardi	2%	3%
Chivas Regal	0%	2%
Russkyi Raz	3%	2%
Medoff	0%	2%
Malibuu	1%	1%
Zlatorusskaya	2%	1%
Georgievskaya	1%	1%
Gosudarev zakaz	1%	1%
Jim Beam	1%	1%
Poltina	4%	1%
Donskaya	1%	1%
Mernaya	0%	1%
Slavyanskaya	0%	1%
Smirnoff	4%	1%
Khlebnyi Dar	3%	1%

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Release date

February 2014

More information

Region

Russia

Survey time period

2012 and 2013

Number of respondents

16,000**

Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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