Vkontakte enjoyed the highest place in the ranking of social networks in Russia, at over 414 million monthly publications as of October 2023. Odnoklassniki followed with roughly 68 million publications per month.
Vkontakte: the Facebook of Russia
Vkontakte, also referred to as VK, primarily services the Russian market with a social network that borrows very heavily from Facebook in terms of design and function. VK has undergone significant growth over the past five years, with its user base rising from 43.9 million users in March 2016 to 79.5 million users in December 2022. In 2022, the number of downloads of the social media platform in question exceeded 14 million in Russia alone. VK’s presence is much smaller outside of Russia, however, with approximately 2.4 million downloads in Kazakhstan over the same period.
The source clarifies that any open (public) post, including in the status, on the page, in communities, comments, or stories on Instagram and Vkontakte from authors with an audience of more than 10 thousand people, were considered as a publication. Messages in personal correspondence or in the “friends only” mode were not taken into account.
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Brand Analytics. (November 20, 2023). Most used social media platforms in Russia as of October 2023, by monthly publications (in millions) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/
Brand Analytics. "Most used social media platforms in Russia as of October 2023, by monthly publications (in millions)." Chart. November 20, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/
Brand Analytics. (2023). Most used social media platforms in Russia as of October 2023, by monthly publications (in millions). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/
Brand Analytics. "Most Used Social Media Platforms in Russia as of October 2023, by Monthly Publications (in Millions)." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/
Brand Analytics, Most used social media platforms in Russia as of October 2023, by monthly publications (in millions) Statista, https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/ (last visited November 12, 2024)
Most used social media platforms in Russia as of October 2023, by monthly publications (in millions) [Graph], Brand Analytics, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/