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Toy market value in Great Britain 2011-2018

This statistic shows the value of the toy market in Great Britain from 2011 to 2018. In 2018, a 7 percent decrease in sales meant that the British toy market fell to a value of 3.3 billion British pounds, down from 3.4 billion British pounds the year before.
Just as the value of the market has increased since 2011, the number of game and toy manufacturers in the United Kingdom has also increased. In 2011 there were 500 enterprises operating in this sector, compared with 564 enterprises in 2015. The gradual increase in the number of enterprises follows a period of contraction, where the number of enterprises gradually shrank from 591 in 2008, to just 483 in 2012. The turnover of games and toys manufactures in the United Kingdom reached 469 million British pounds in 2015.

Figures detailing annual expenditure on games, toys and hobbies in the United Kingdom also demonstrate growth. In 2010, 16.5 billion British pounds was spent on toys, games and hobbies, compared with 21.83 billion British pounds in 2016.

Value of toy market in Great Britain from 2011 to 2018

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Release date

January 2019


United Kingdom (Great Britain)

Survey time period

2011 to 2018

Supplementary notes

Data for 2011 to 2015 published via press releases from the British Toy and Hobby Association within the respective years.
Data for 2016 and 2018 published by NPD Group.

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Statistics on "Toy industry in the United Kingdom (UK)"

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