D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowIn 2023, the LEGO Group's employed over 25,000 full-time staff members worldwide. Since 2018, the company's workforce has increased by approximately 10,000 people.
LEGO
LEGO is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys, video games and online games. It also offers children's creativity development products, as well as innovative playing and learning techniques. For years now, LEGO has been the leading toy company in the world, based on revenue. The manufacturer sells in more than 130 countries, and together with its subsidiaries, operates in Europe, the Americas, Africa, Asia and Australia.
LEGO and theme parks
The company also co-owns a chain, along with Merlin Entertainments, of Lego-themed theme parks. The chain currently consists of 10 parks around the world, including Legoland Billund, Legoland Windsor, Legoland Deutschland, and Legoland Florida, just to name a few. The LEGO Group continues to aspire to expand its global presence and reach children in every country of the world.
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Overview
Financial performance
Key figures
Brand awareness
Competitors
Sustainability efforts
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.