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Personal care sales on promotion in Europe 2013. by category

This statistic shows the share of personal care sales on deal or promotion in the top six Western European economies in 2013, by personal care category. Deodorants and body sprays ranked highest for volume on deal out of all the personal care categories. That year, 43.6 percent of volumes sold across the UK, the Netherlands, Germany, France, Spain and Italy were on a deal or promotion.

Proportion of personal care sales on promotion in Europe* in 2013, by category

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Release date

June 2014



Survey time period


Supplementary notes

* 'Europe' here covers personal care markets for the top six European economies: Germany, the United Kingdom, France, Spain, Italy and the Netherlands

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Statistics on "Body care market in Italy"

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