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Most chosen health & beauty brands in the Italy 2017, by consumer reach points

Leading 20 health and beauty brands ranked by consumer reach points* in Italy in 2017 (in millions)

Most chosen health & beauty brands in the Italy 2017, by consumer reach points This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Italy in 2017. That year, Garnier and Nivea were the leading brands for health and beauty in Italy, each with approximately 37 million consumer reach points. Lines ranked in third place, with 35 million consumer reach points.
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Leading 20 health and beauty brands ranked by consumer reach points* in Italy in 2017 (in millions)

Consumer reach points* in millions
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Consumer reach points* in millions
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This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Italy in 2017. That year, Garnier and Nivea were the leading brands for health and beauty in Italy, each with approximately 37 million consumer reach points. Lines ranked in third place, with 35 million consumer reach points.
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Release date
May 2018
Region
Italy
Survey time period
2017
Supplementary notes
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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