Most chosen health & beauty brands in the Italy 2017, by consumer reach points

This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Italy in 2017. That year, Garnier and Nivea were the leading brands for health and beauty in Italy, each with approximately 37 million consumer reach points. Lines ranked in third place, with 35 million consumer reach points.

Leading 20 health and beauty brands ranked by consumer reach points* in Italy in 2017

Consumer reach points* in millions
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Source

Release date

May 2018

Region

Italy

Survey time period

2017

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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