Audiences in the United Kingdom predominantly accessed magazine content through their phones, according to data from April 2019 to March 2020. In total, 63 percent of people were reached by magazine brands via their phone, whereas only 38 percent read printed versions monthly during the period in consideration.
Monthly consumption of magazine brands among adults in the United Kingdom (UK) from April 2019 to March 2020, by platform
total brand reach across print and digital platforms
Supplementary notes
PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data. The daily print figure is the daily reach of the 6-day paper (i.e. everyone who has read it 'yesterday') which can be different from the modelled 6-day AIR.
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly consumption of magazine brands among adults in the United Kingdom (UK) from April 2019 to March 2020, by platform [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/379246/magazine-audience-estimate-by-platform-great-britain/
Publishers Audience Measurement Company. "Monthly consumption of magazine brands among adults in the United Kingdom (UK) from April 2019 to March 2020, by platform." Chart. March 10, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/379246/magazine-audience-estimate-by-platform-great-britain/
Publishers Audience Measurement Company. (2021). Monthly consumption of magazine brands among adults in the United Kingdom (UK) from April 2019 to March 2020, by platform. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/379246/magazine-audience-estimate-by-platform-great-britain/
Publishers Audience Measurement Company. "Monthly Consumption of Magazine Brands among Adults in The United Kingdom (Uk) from April 2019 to March 2020, by Platform." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/379246/magazine-audience-estimate-by-platform-great-britain/
Publishers Audience Measurement Company, Monthly consumption of magazine brands among adults in the United Kingdom (UK) from April 2019 to March 2020, by platform Statista, https://www.statista.com/statistics/379246/magazine-audience-estimate-by-platform-great-britain/ (last visited May 20, 2022)
