Magazine advertising revenue in the UK 2011-2021

It was another bad year for magazine advertising revenue in the United Kingdom, and things aren’t looking up, with revenue forecast to decline further over the next two years. By 2021, magazine advertising revenue in the UK is predicted to be over two times lower than what it was in 2011.

Shrinking print sales to blame?

Print sales of magazines in the UK also decreased over the same period. In 2011, there were 820 million copies sold. In 2018, the figure stood at just 373.8 million copies. This has of course had a considerable impact on magazine advertising revenue.

Ad spend up, print magazine ad revenue down

It is interesting to note that while magazine advertising revenue has been in decline, advertising spending in the UK generally has been increasing year after year, reaching over 20 billion British pounds in 2019, according to the latest forecasts. Many advertisers have shifted their focus and budget away from magazine advertising, and onto other media like digital and out-of-home. However, digital newsbrand advertising revenue has been on the rise.

Magazine advertising revenue in the United Kingdom (UK) from 2011 to 2021

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Release date

April 2020


United Kingdom

Survey time period

2011 to 2019

Supplementary notes

* Data for 2020 and 2021 calculated on the basis of WARC/AA percentage change forecasts.
Figures for years previous to 2019 were published earlier by the source.
Figures include digital magazine brand advertising.

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Statistics on "Advertising in the United Kingdom (UK)"

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