Magazine advertising spending in the UK 2011-2020

In 2020, magazine advertising spending in the United kingdom fell to 461 million British pounds. In 2021, the medium is forecast to rebound with growth of 6.8 percent, recovering from the coronavirus outbreak impact, however, in 2020 the growth rate is predicted to fall to 0.1 percent.

Shrinking print sales to blame?

Print sales of magazines in the UK also decreased over the same period. In 2011, there were 820 million copies sold. In 2018, the figure stood at just 373.8 million copies. This has of course had a considerable impact on magazine advertising revenue.

Ad spend up, print magazine ad revenue down

It is interesting to note that while magazine advertising revenue has been in decline, advertising spending in the UK generally has been increasing year after year, reaching over 20 billion British pounds in 2019, according to the latest forecasts. Many advertisers have shifted their focus and budget away from magazine advertising, and onto other media like digital and out-of-home. However, digital newsbrand advertising revenue has been on the rise.