Viewer perception of position of ads mentioning ACA in U.S. October 2014

Consumer perception of advertisements and their position on ACA in the U.S. in October 2014

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Release date

October 2014


United States

Survey time period

October 8 to October 14, 2014

Number of respondents

1,503 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

ACA: Affordable Care Act
States with competitive senate races rated by Cook Political Report as "Toss Up" or "Lean" as of October 17, 2014.
During the past 30 days, did you see or hear any ads or commercials (in support of/opposed to/trying to influence your vote for a particular political candidate because of their position on) the health care law? Would you say you have seen more ads in support, more ads opposed, or about equal numbers of both?

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