ACA ad spots viewer perceptions U.S. October 2014

This survey displays the of share of viewers that have seen ads or commercials and their perception of the ads' positions on ACA (Obamacare) in the United States in October 2014. During this time, 35 percent of people saw more ads opposed to the ACA in states with competitive Senate races.

Consumer perception of advertisements and their position on ACA in the U.S. in October 2014

Characteristic	More ads in support	More ads opposed	About equal numbers of both	Don't know/refused	Saw any ads
Total	6%	23%	26%	3%	58%
States with competitive Senate races	2%	35%	31%	3%	71%
States with a non-competitive or no Senate races	6%	21%	26%	3%	56%

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Release date

October 2014

More information

Region

United States

Survey time period

October 8 to October 14, 2014

Number of respondents

1,503 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

ACA: Affordable Care Act
States with competitive senate races rated by Cook Political Report as "Toss Up" or "Lean" as of October 17, 2014.
During the past 30 days, did you see or hear any ads or commercials (in support of/opposed to/trying to influence your vote for a particular political candidate because of their position on) the health care law? Would you say you have seen more ads in support, more ads opposed, or about equal numbers of both?

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