Reasons for downloading travel-related apps among leisure travelers in the U.S. 2014

Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014

by Statista Research Department, last edited Jun 30, 2014
Reasons for downloading travel-related apps among leisure travelers in the U.S. 2014 This statistic shows the leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014. During the survey, 31 percent of respondents said they downloaded or used a travel-related smartphone app because of recommendations from family, friends or colleagues.
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Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014

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Share of respondents
Easier to reserve or book than on mobile site42%
To save personal information/setting39%
Plan to access information from the brand frequently37%
For a brand with which I have rewards/loyalty membership36%
Recommendations from friends, family, or colleagues31%
Ratings/Recommendation in an app store28%
Mobile site for the brand not meeting needs20%
Share of respondents
Easier to reserve or book than on mobile site42%
To save personal information/setting39%
Plan to access information from the brand frequently37%
For a brand with which I have rewards/loyalty membership36%
Recommendations from friends, family, or colleagues31%
Ratings/Recommendation in an app store28%
Mobile site for the brand not meeting needs20%
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by Statista Research Department, last edited Jun 30, 2014
This statistic shows the leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014. During the survey, 31 percent of respondents said they downloaded or used a travel-related smartphone app because of recommendations from family, friends or colleagues.
Show more
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