Private label promotion share in Europe 2015, by category

Share of private label goods on promotion in Europe in 2015*, by category

by Statista Research Department, last edited Jun 1, 2016
Private label promotion share in Europe 2015, by category This statistic shows the share of private label goods on promotion in Europe in 2015, by product category. Among consumer goods categories, non-alcoholic drinks had the largest share of private label products on promotion during this period at 18.4 percent, followed by alcoholic drinks at 14.3 percent. Additionally, the share of private label goods on promotion in selected European countries can be found at the following.
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Share of private label goods on promotion in Europe in 2015*, by category

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Share on promotion
Non-alcoholic drinks18.4%
Alcoholic drinks14.3%
Ambient food13.6%
Chilled and fresh food13.1%
Personal care13%
Confectionary12.1%
Household11.9%
Frozen food11.7%
Pet food and care5.5%
Share on promotion
Non-alcoholic drinks18.4%
Alcoholic drinks14.3%
Ambient food13.6%
Chilled and fresh food13.1%
Personal care13%
Confectionary12.1%
Household11.9%
Frozen food11.7%
Pet food and care5.5%
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by Statista Research Department, last edited Jun 1, 2016
This statistic shows the share of private label goods on promotion in Europe in 2015, by product category. Among consumer goods categories, non-alcoholic drinks had the largest share of private label products on promotion during this period at 18.4 percent, followed by alcoholic drinks at 14.3 percent. Additionally, the share of private label goods on promotion in selected European countries can be found at the following.
Show more
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