This statistic presents the average number of monthly launches for mobile apps worldwide as of the first half of 2018. During the last reported period, the average app was launched 13.7 times per month. The vertical with the highest app stickiness were media and entertainment apps with an average of 16.64 launches per month.
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Average monthly app launches as of H1 2018
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Average monthly launches for mobile apps worldwide as of 1st half 2018
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This statistic presents the average number of monthly launches for mobile apps worldwide as of the first half of 2018. During the last reported period, the average app was launched 13.7 times per month. The vertical with the highest app stickiness were media and entertainment apps with an average of 16.64 launches per month.
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This statistic presents the average number of monthly launches for mobile apps worldwide as of the first half of 2018. During the last reported period, the average app was launched 13.7 times per month. The vertical with the highest app stickiness were media and entertainment apps with an average of 16.64 launches per month.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- Worldwide
- Survey time period
- H1 2016 to H1 2018
- Special properties
- Analysis of 37,000 apps within the Localytics network
More information
- Region
- Worldwide
- Survey time period
- H1 2016 to H1 2018
- Special properties
- Analysis of 37,000 apps within the Localytics network
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Mobile app usage
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Statistics on "Mobile app usage"
- App stores
The most important statistics
- Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)Total global mobile app revenues 2015-2020
- Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)Worldwide mobile app net-to-publisher revenues 2015-2020, by region
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- Number of available apps at Google Play from 2nd quarter 2015 to 3rd quarter 2018Google Play: number of available apps as of Q3 2018
- Number of available apps in the Apple App Store from 2nd quarter 2015 to 3rd quarter 2018Apple App Store: number of available apps as of Q1 2018
- Number of available apps in the Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018Amazon Appstore: number of available apps as of Q3 2018
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
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- Market reach of the most popular Apple iOS app categories worldwide as of June 2018Leading iOS app categories worldwide 2018
- Market reach of the most popular Apple iOS app categories in the United States as of June 2018Leading iOS app categories in the United States 2018
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The most important statistics
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- Market reach of the most popular mobile app categories in the United States as of October 2018Leading mobile app categories in the United States 2018, by reach
- App share of total mobile minutes in leading online markets as of May 2017App share of mobile minutes in selected countries 2017
- Mobile app share of total digital time spent on selected content categories in the United States in June 2017U.S. mobile app content category time share 2017
- Number of app downloads per month of smartphone users in the United States as of June 2017Monthly app downloads of U.S. smartphone users 2017
- Mobile application user retention rate worldwide from 2012 to 2018Mobile application: user retention rate 2012-2018
- Average thee month user retention and churn rate of mobile apps worldwide as of 1st half 2018Global mobile app thee month user retention and churn 2018
- Average monthly launches for mobile apps worldwide as of 1st half 2018Average monthly app launches as of H1 2018
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The most important statistics
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- Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activityU.S. smartphone in-store usage frequency 2017, by activity
- Devices used simultaneously while watching TV among internet users in the United States as of July 2017, by age groupU.S. online user second screen usage while watching TV 2017
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Statistics
- Global mobile app three month user retention rates 2018, by vertical
- Global mobile app retention rate 2012-2016, by app usage
- iPhone and iPad app revenue worldwide 2014-2015
- Average active app usage in the United States 2014, by ethnicity
- Google Play app longtail installs 2014
- U.S. mobile app hours per user 2015-2016, by device
- Average active app usage in the United States 2012-2015
- Number of apps downloaded by U.S. users 2015
- Branded apps usage habits in the prior twelve months in the United Kingdom (UK) 2014
- Fitness application usage in Finland 2018 by age group
- Average active app usage in the United States 2014, by gender
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- App install vs. mobile web ad reach on Instagram and Pinterest 2016
- U.S. average monthly app user engagement 2014, by gender
- Average active app usage in selected countries 2014
- Nurture and mimics game app usage among preschoolers in the UK 2015, by device
- Services or functions used on the internet or through an app in Sweden 2017
- Virtual world game app usage among preschoolers in the UK 2015, by device and gender
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Studies
- Mobile app usage
- Mobile apps in the United Kingdom (UK)
- App usage across the Nordics 2016
- Something for Everyone
- ThinkNow Mobile App Trends Report 2018
- Insights 2017 - Apps & social media usage in the US, UK, & Nordics
- Mobile usage in Canada
- Online banking in the Benelux
- Mobile payment usage in the United States
- App stores
- Smartphone usage in Spain
- Mobile payment usage worldwide
- Online banking in Italy
- Business digitization
- Mobile phone usage in Finland
Statistics on the topic
Free statistics
- Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)
- Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Number of available apps at Google Play from 2nd quarter 2015 to 3rd quarter 2018
- Number of available apps in the Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018
- Most popular Apple App Store categories in September 2018, by share of available apps
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Market reach of the most popular Android app categories worldwide as of June 2018
- Market reach of the most popular mobile app categories in the United States as of October 2018
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spent
- Leading mobile app publishers in the United States as of October 2018, based on reach
- App share of total mobile minutes in leading online markets as of May 2017
- Mobile app share of total digital time spent on selected content categories in the United States in June 2017
- Number of app downloads per month of smartphone users in the United States as of June 2017
- Distribution of time spent on mobile apps in the United States in June 2017, by category
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activity
- Average number of mobile apps actively used by smartphone users in the United States as of 4th quarter 2014, by ethnicity
- Number of mobile app hours per user in the United States in June 2015 and June 2016, by device
- Average number of mobile apps actively used by smartphone users in the United States as of 4th quarter 2015
- Average number of mobile apps actively used by smartphone users in the United States as of 4th quarter 2014, by gender
- Average monthly time spent on mobile apps by smartphone users in the United States as of 4th quarter 2014, by ethnicity (in minutes)
- iOS app install and mobile web ads impressions on Instagram and Pinterest as of 2nd quarter 2016
- Average monthly time spent on mobile apps by smartphone users in the United States as of 4th quarter 2014, by gender (in minutes)
- Average number of mobile apps actively used by mobile internet users in selected countries as of January 2014
Premium Statistics
- Worldwide app revenue in 2016 and 2021, by category (in billion U.S. dollars)
- Number of available apps in the Apple App Store from 2nd quarter 2015 to 3rd quarter 2018
- Most popular Google Play app categories as of 1st quarter 2018, by share of available apps
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Number of iOS and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 4th quarter 2018 (in billions)
- Market reach of the most popular Android app categories in the United States as of June 2018
- Market reach of the most popular Android apps in the United States as of June 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018
- Market reach of the most popular Apple iOS app categories worldwide as of June 2018
- Market reach of the most popular Apple iOS app categories in the United States as of June 2018
- Market reach of the most popular Apple iOS apps in the United States as of June 2018
- Market reach of the most popular Apple iOS retail apps in the United States as of June 2018
- Market reach of the most popular Apple iOS gaming apps in the United States in 2nd quarter 2018
- Most popular global mobile messenger apps as of January 2019, based on number of monthly active users (in millions)
- Mobile app usage frequency according to smartphone users in the United States as of May 2017, by type
- Mobile application user retention rate worldwide from 2012 to 2018
- Average thee month user retention and churn rate of mobile apps worldwide as of 1st half 2018
- Average monthly launches for mobile apps worldwide as of 1st half 2018
- Average monthly time spent in-app as of 1st half 2018, by vertical (in minutes.seconds)
- Average monthly launches for mobile apps worldwide as of 1st half 2018, by vertical
- How often do you agree to an app's request to allow push notifications?
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Devices used simultaneously while watching TV among internet users in the United States as of July 2017, by age group
- Which of the following channels do you use today when researching products from an online retailer?
- Which of the following channels do you use today when buying products from an online retailer?
- Average thee month user retention of mobile apps worldwide as of 1st half of 2018, by vertical
- Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessions
- Combined global iPhone and iPad app revenue from 1st quarter 2014 to 4th quarter of 2015 (in billion U.S. dollars)
- Number of app installs from the Google Play Store as of September 2014
- Number of mobile apps downloaded by app downloaders to their smartphone in the United States as of February 2015
- Branded apps usage habits in the prior twelve months in the United Kingdom (UK) as of November 2014*
- Share of people, who used a fitness application for tracking their sports or exercise performance in Finland in 2018, by age group
- Share of respondents whose preschool aged children used nurture and mimics game apps on mobile devices in the United Kingdom (UK) in 2015, by device type*
- Which services or functions do you use on the internet or through an app?
- Share of respondents whose preschool aged children played virtual world game apps on mobile devices in the United Kingdom (UK) in 2015, by device and gender*
- Percentage of U.S. adults who use an app to track their fitness as of 2017, by gender
- Year-on-year mobile app launch growth in the United States as of 2nd quarter 2016, by industry
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