About This Statistic
This statistic presents the average number of monthly launches for mobile apps worldwide as of the second half of 2016, sorted by vertical industry. During that month, the average media and entertainment app was launched 14.57 times per month. Overall app stickiness was 13.78 app launches per month, up from an average of 13.4 launches in the previously reported period. A measurement of the global mobile app retention rate found that 23 percent of apps were only used once.