Monthly mobile app usage frequency as of 4th quarter 2015, by category

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Number of app launches per month
E-commerce and retail17.5
Media and entertainment13.1
All apps12.8
Travel and lifestyle11.2
Technology10.7
Gaming9.5
Complete Source Details
About This Statistic

The statistic represents the average monthly app usage frequency of selected app categories as of the fourth quarter of 2015. E-commerce and retail apps were at the top of the frequency engagement list with an average of 17.5 sessions per month.

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