Average monthly launches for mobile apps worldwide as of 1st half 2017, by vertical

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Number of app launches per month

© Statista 2017

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This statistic presents the average number of monthly launches for mobile apps worldwide as of the first half of 2017, sorted by vertical industry. During that month, the average media and entertainment app was launched 15.19 times per month. Overall app stickiness was 15.89 app launches per month. A measurement of the global mobile app retention rate found that 23 percent of apps were only used once.
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Release date
September 2017
Survey time period
1st half 2017
Supplementary notes
Data is based on analysis of more than 37,000 mobile and web apps using the Localytics platform.

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