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Average monthly launches for mobile apps worldwide as of 2nd half 2017, by vertical

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Average app launches per month H2 2017, by vertical This statistic presents the average number of monthly launches for mobile apps worldwide as of the second half of 2017, sorted by vertical industry. During that month, the average media and entertainment app was launched 16.54 times per month. Overall app stickiness was 14.34 app launches per month. A measurement of the global mobile app retention rate found that 23 percent of apps were only used once.
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Number of app launches per month
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Number of app launches per month
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Description Source More information
This statistic presents the average number of monthly launches for mobile apps worldwide as of the second half of 2017, sorted by vertical industry. During that month, the average media and entertainment app was launched 16.54 times per month. Overall app stickiness was 14.34 app launches per month. A measurement of the global mobile app retention rate found that 23 percent of apps were only used once.
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Release date
April 2018
Region
Worldwide
Survey time period
H2 2017
Supplementary notes
Data is based on analysis of more than 37,000 mobile and web apps using the Localytics platform.

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Dr. Antonella Mei-Pochtler
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