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Advertising spending in South Africa 2017-2020, by medium

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Advertising spending in South Africa 2017-2020, by medium

Advertising spending in South Africa from 2017 to 2020, by medium (in million South African rand)

by A. Guttmann, last edited Apr 30, 2019

Advertising spending in South Africa 2017-2020, by medium

The entire advertising market in South Africa in 2018 is estimated to be worth 36.6 billion South African rand (approximately 2.5 billion U.S. dollars), and TV and video advertising spending is projected to account for the largest share of that amount, around 21 percent. The internet is said to be the second largest medium in the country. However, looking at 2017-2022 compound growth rates, TV’s 3.8 percent CAGR in the period will be exceeded by internet’s 13 percent CAGR, which means that by the end of 2022 internet advertising will be higher than TV advertising for the first time.
Internet advertising in South Africa

   Internet advertising in South Africa is expected to account for 22.7 percent of the total ad market in the country, with a value of over 700 million U.S. dollars by 2022. At the same time mobile will represent 75 percent of internet advertising revenue, up from 66 percent in 2017. These figures show the importance of mobile platforms to the future of South Africa’s advertising industry. Therefore, it comes as no surprise that some of the largest advertisers in South Africa are telecommunications companies such as Vodacom or and Mobile Telephone Network.

Advertising spending in South Africa from 2017 to 2020, by medium (in million South African rand)

	TV and video	Internet	Newspapers	B2B	OOH	Radio	Magazines	Cinema	Music and podcasts	Video Games	eSports
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-	-	-	-	-	-	-	-	-	-	-	-
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	TV and video	Internet	Newspapers	B2B	OOH	Radio	Magazines	Cinema	Music and podcasts	Video Games	eSports
-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-
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by A. Guttmann, last edited Apr 30, 2019

The entire advertising market in South Africa in 2018 is estimated to be worth 36.6 billion South African rand (approximately 2.5 billion U.S. dollars), and TV and video advertising spending is projected to account for the largest share of that amount, around 21 percent. The internet is said to be the second largest medium in the country. However, looking at 2017-2022 compound growth rates, TV’s 3.8 percent CAGR in the period will be exceeded by internet’s 13 percent CAGR, which means that by the end of 2022 internet advertising will be higher than TV advertising for the first time.
Internet advertising in South Africa

   Internet advertising in South Africa is expected to account for 22.7 percent of the total ad market in the country, with a value of over 700 million U.S. dollars by 2022. At the same time mobile will represent 75 percent of internet advertising revenue, up from 66 percent in 2017. These figures show the importance of mobile platforms to the future of South Africa’s advertising industry. Therefore, it comes as no surprise that some of the largest advertisers in South Africa are telecommunications companies such as Vodacom or and Mobile Telephone Network.

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