Try our corporate solution for free!
(212) 419-8286

Advertising spending in South Africa 2018-2021, by medium

The entire advertising market in South Africa in 2019 is estimated to be worth 30.4 billion South African rand (approximately 2.05 billion U.S. dollars), and TV and video advertising spending is projected to account for the largest share of that amount, around 21 percent. The internet is said to be the second largest medium in the country. However, looking at 2018-2023 compound growth rates, TV’s 1.8 percent CAGR in the period will be exceeded by internet’s 12.4 percent CAGR, which means that by the end of 2023 internet advertising will be higher than TV advertising for the first time.

Internet advertising in South Africa

Internet advertising in South Africa is expected to account for 25 percent of the total ad market in the country, with a value of over 580 million U.S. dollars by 2023. At the same time mobile will represent 50 percent of internet advertising revenue, up from 40 percent in 2018. These figures show the importance of mobile platforms to the future of South Africa’s advertising industry. Therefore, it comes as no surprise that some of the largest advertisers in South Africa are telecommunications companies such as Vodacom or and Mobile Telephone Network.

Advertising spending in South Africa from 2018 to 2021, by medium

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2019


South Africa

Survey time period


Supplementary notes


Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising in Africa"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.