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Advertising spending in South Africa 2017-2020, by medium
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Advertising spending in South Africa 2017-2020, by medium
Advertising spending in South Africa from 2017 to 2020, by medium (in million South African rand)
by A. Guttmann,
last edited
Oct 9, 2019
The entire advertising market in South Africa in 2018 is estimated to be worth 36.6 billion South African rand (approximately 2.5 billion U.S. dollars), and TV and video advertising spending is projected to account for the largest share of that amount, around 21 percent. The internet is said to be the second largest medium in the country. However, looking at 2017-2022 compound growth rates, TV’s 3.8 percent CAGR in the period will be exceeded by internet’s 13 percent CAGR, which means that by the end of 2022 internet advertising will be higher than TV advertising for the first time.
Internet advertising in South Africa
Internet advertising in South Africa is expected to account for 22.7 percent of the total ad market in the country, with a value of over 700 million U.S. dollars by 2022. At the same time mobile will represent 75 percent of internet advertising revenue, up from 66 percent in 2017. These figures show the importance of mobile platforms to the future of South Africa’s advertising industry. Therefore, it comes as no surprise that some of the largest advertisers in South Africa are telecommunications companies such as Vodacom or and Mobile Telephone Network.
Advertising spending in South Africa from 2017 to 2020, by medium (in million South African rand)
| TV and video | Internet | Newspapers | B2B | OOH | Radio | Magazines | Cinema | Music and podcasts | Video Games | eSports | |
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| TV and video | Internet | Newspapers | B2B | OOH | Radio | Magazines | Cinema | Music and podcasts | Video Games | eSports | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - |
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by A. Guttmann,
last edited
Oct 9, 2019
The entire advertising market in South Africa in 2018 is estimated to be worth 36.6 billion South African rand (approximately 2.5 billion U.S. dollars), and TV and video advertising spending is projected to account for the largest share of that amount, around 21 percent. The internet is said to be the second largest medium in the country. However, looking at 2017-2022 compound growth rates, TV’s 3.8 percent CAGR in the period will be exceeded by internet’s 13 percent CAGR, which means that by the end of 2022 internet advertising will be higher than TV advertising for the first time.
Internet advertising in South Africa
Internet advertising in South Africa is expected to account for 22.7 percent of the total ad market in the country, with a value of over 700 million U.S. dollars by 2022. At the same time mobile will represent 75 percent of internet advertising revenue, up from 66 percent in 2017. These figures show the importance of mobile platforms to the future of South Africa’s advertising industry. Therefore, it comes as no surprise that some of the largest advertisers in South Africa are telecommunications companies such as Vodacom or and Mobile Telephone Network.
- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- South Africa
- Survey time period
- 2017
- Supplementary notes
- *Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- South Africa
- Survey time period
- 2017
- Supplementary notes
- *Forecast.
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Advertising in Africa
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Statistics on "Advertising in Africa"
- Morocco
The most important statistics
- Advertising spending in Morocco in 2016 and 2017 (in billion Moroccan dirhams)Advertising spending in Morocco 2016-2017
- Advertising spending in Morocco in 2017, by medium (in million Moroccan dirhams)Advertising spending in Morocco 2017, by medium
- Distribution of advertising expenditure in Morocco between January and September 2017, by mediumAdvertising spending share in Morocco Q1-Q3 2017, by medium
- Leading advertising categories in Morocco in 2017, by ad spend (in million Moroccan dirhams)Leading ad categories in Morocco 2017, by ad spend
- Distribution of advertising expenditure in Morocco between January and September 2017, by industryAdvertising spending share in Morocco Q1-Q3 2017, by category
- Leading advertisers in Morocco in 2017, by ad spend (in million U.S. dollars)Leading advertisers in Morocco 2017, by ad spend
- Algeria
The most important statistics
- Advertising spending in Algeria in 2014 and 2015 (in billion Algerian dinars)Advertising spending in Algeria 2014-2015
- Distribution of advertising spending in Algeria in 2015, by mediumAdvertising spending distribution in Algeria 2015, by medium
- Leading advertisers in Algeria in 2017, by ad spend (in million U.S. dollars)Leading advertisers in Algeria 2017, by ad spend
- Tunisia
The most important statistics
- Advertising spending in Tunisia from 2014 to 2017 (in million U.S. dollars)Advertising spending in Tunisia 2014-2017
- Advertising spending in Tunisia in 2017, by medium (in million U.S. dollars)Advertising spending in Tunisia 2017, by medium
- Leading advertisers in Tunisia in 2017, by ad spend (in million U.S. dollars)Leading advertisers in Tunisia 2017, by ad spend
- Ghana
The most important statistics
- Television advertising revenue in Ghana from 2013 to 2022 (in million U.S. dollars)Ghana TV ad revenue 2013-2022
- Radio advertising revenue in Ghana from 2013 to 2022 (in million U.S. dollars)Ghana radio ad revenue 2013-2022
- Out-of-home (OOH) advertising revenue in Ghana from 2013 to 2022 (in million U.S. dollars)Ghana out-of-home ad revenue 2013-2022
- Newspaper advertising revenue in Ghana from 2013 to 2022 (in million U.S. dollars)Ghana newspaper ad revenue 2013-2022
- Internet advertising revenue in Ghana from 2013 to 2022 (in million U.S. dollars)Ghana internet ad revenue 2013-2022
- Nigeria
The most important statistics
- Advertising revenue in Nigeria from 2012 to 2021 (in million U.S. dollars)Ad revenue in Nigeria 2012-2021
- Advertising spending in Nigeria from 2017 to 2019, by medium (in million U.S. dollars)Nigeria ad spend 2017-2019, by medium
- Advertising spending in Nigeria in 2017, by category (in billion Nigerian Naira)Ad spend in Nigeria 2017, by category
- Advertising spending of selected advertisers in Nigeria in 2017 (in billion Nigerian Naira)Ad spend of selected companies in Nigeria 2017
- Internet advertising revenue in Nigeria from 2010 to 2022, by device (in million U.S. dollars)Nigeria digital ad revenue 2010-2022, by device
- Kenya
The most important statistics
- Advertising revenue in Kenya from 2011 to 2021 (in million U.S. dollars)Ad revenue in Kenya 2011-2021
- Change in advertising spending in Kenya from 2014 to 2022Ad spend growth in Kenya 2014-2022
- Advertising spending in Kenya from 2017 to 2019, by medium (in million U.S. dollars)Kenya ad spend 2017-2019, by medium
- Internet advertising revenue in Kenya from 2013 to 2022 (in million U.S. dollars)Kenya internet advertising revenue 2013-2022
- Leading advertisers in Kenya in 2017, by ad spend (in billion Kenyan shillings)Leading advertisers in Kenya in 2017, by ad spend
- Radio advertising revenue in Kenya from 2013 to 2022 (in million U.S. dollars)Radio advertising revenue in Kenya 2013-2022
- Tanzania
The most important statistics
- Internet advertising revenue in Tanzania from 2013 to 2022 (in million U.S. dollars)Tanzania internet ad revenue 2013-2022
- Newspaper advertising revenue in Tanzania from 2013 to 2022 (in million U.S. dollars)Tanzania newspaper ad revenue 2013-2022
- Radio advertising revenue in Tanzania from 2013 to 2022 (in million U.S. dollars)Tanzania radio ad revenue 2013-2022
- Television advertising revenue in Tanzania from 2013 to 2022 (in million U.S. dollars)Tanzania TV ad revenue 2013-2022
- Out-of-home (OOH) advertising revenue in Tanzania from 2013 to 2022 (in million U.S. dollars)Tanzania out-of-home ad revenue 2013-2022
- South Africa
The most important statistics
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)Ad spend in South Africa 2011-2022
- Advertising spending in South Africa from 2017 to 2020, by medium (in million South African rand)Advertising spending in South Africa 2017-2020, by medium
- Internet advertising revenue in South Africa from 2011 to 2022, by device (in million South African rand)South Africa internet ad revenue 2011-2022, by device
- Leading advertisers in South Africa between February 2017 and January 2018, by advertising spending (in million South African rand)Leading advertisers in South Africa 2017-2018, by ad spend
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Statistics on "Advertising in Africa"
- Advertising spending in Morocco 2016-2017
- Advertising spending in Morocco 2017, by medium
- Advertising spending share in Morocco Q1-Q3 2017, by medium
- Leading ad categories in Morocco 2017, by ad spend
- Advertising spending share in Morocco Q1-Q3 2017, by category
- Leading advertisers in Morocco 2017, by ad spend
- Advertising spending in Algeria 2014-2015
- Advertising spending distribution in Algeria 2015, by medium
- Leading advertisers in Algeria 2017, by ad spend
- Advertising spending in Tunisia 2014-2017
- Advertising spending in Tunisia 2017, by medium
- Leading advertisers in Tunisia 2017, by ad spend
- Ghana TV ad revenue 2013-2022
- Ghana radio ad revenue 2013-2022
- Ghana out-of-home ad revenue 2013-2022
- Ghana newspaper ad revenue 2013-2022
- Ghana internet ad revenue 2013-2022
- Ad revenue in Nigeria 2012-2021
- Nigeria ad spend 2017-2019, by medium
- Ad spend in Nigeria 2017, by category
- Ad spend of selected companies in Nigeria 2017
- Nigeria digital ad revenue 2010-2022, by device
- Ad revenue in Kenya 2011-2021
- Ad spend growth in Kenya 2014-2022
- Kenya ad spend 2017-2019, by medium
- Kenya internet advertising revenue 2013-2022
- Leading advertisers in Kenya in 2017, by ad spend
- Radio advertising revenue in Kenya 2013-2022
- Tanzania internet ad revenue 2013-2022
- Tanzania newspaper ad revenue 2013-2022
- Tanzania radio ad revenue 2013-2022
- Tanzania TV ad revenue 2013-2022
- Tanzania out-of-home ad revenue 2013-2022
- Ad spend in South Africa 2011-2022
- Advertising spending in South Africa 2017-2020, by medium
- South Africa internet ad revenue 2011-2022, by device
- Leading advertisers in South Africa 2017-2018, by ad spend
- Advertising spending share in Canada 2008-2015, by medium
- Advertising spending in Israel 2008-2015, by medium
- Advertising spending in Taiwan 2008-2015, by medium
- Advertising spending in Japan 2008-2015, by medium
- Advertising spending share in Malaysia 2008-2015, by medium
- Advertising spending in China 2008-2015, by medium
- Advertising spending share in New Zealand 2008-2015, by medium
- Advertising spending in India 2008-2015, by medium
- Advertising spending in Hong Kong 2008-2015, by medium
- Advertising spending share in Qatar 2008-2015, by medium
- Advertising spending in Qatar 2008-2015, by medium
- Advertising spending in Australia 2008-2015, by medium
- Advertising spending share in Australia 2008-2015, by medium
- Advertising spending in New Zealand 2008-2015, by medium
- Advertising spending share in Israel 2008-2015, by medium
- GoDaddy: ad spend in the U.S. 2010-2014
- Radio advertising spending growth in the United Kingdom (UK) 2010-2015
- Advertising services LPI in Japan 2010-2017
- E-commerce advertisement share in total advertising revenue in China 2015-2021
- Online advertising revenue growth rate China 2011-2021
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