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Advertising spending in South Africa 2015, by medium

This statistic shows the distribution of advertising spending in South Africa in 2015, broken down by medium. TV made 53.6 percent of the spend that year.

Distribution of advertising expenditure in South Africa in 2015, by medium

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Release date

October 2016


South Africa

Survey time period


Supplementary notes

The source provides the following information:
"[Data is] before discounts, except for outdoor, which is after discounts; excludes promotion costs; includes agency commission of 16.5 percent; figures have been adjusted to exclude self-promotion (...); internet includes desktop only."

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