This timeline presents the media split in the United Arab Emirates from 2004 to 2013 as well as estimates/forecasts until 2018. In 2016, TV ad expenditure in the UAE was estimated at 14 million U.S. dollars. The source predicts it will decrease to 10 million U.S. dollars by 2018. TV has the highest weekly reach in the UAE accross all ages. Among Millennials, the second most often used medium is the internet, for consumer aged 35 or older, it is the radio. Most popular radio station is Hum FM.
Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium
(in million U.S. dollars)
Characteristic
Outdoor/transport
Radio
Cinema
Newspaper
Television
Magazine
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Zenith. (October 1, 2016). Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/386530/advertising-expenditures-by-medium-uae/
Zenith. "Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars)." Chart. October 1, 2016. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/386530/advertising-expenditures-by-medium-uae/
Zenith. (2016). Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/386530/advertising-expenditures-by-medium-uae/
Zenith. "Advertising Expenditure in The United Arab Emirates from 2004 to 2018, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 1 Oct 2016, https://www.statista.com/statistics/386530/advertising-expenditures-by-medium-uae/
Zenith, Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/386530/advertising-expenditures-by-medium-uae/ (last visited September 17, 2024)
Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars) [Graph], Zenith, October 1, 2016. [Online]. Available: https://www.statista.com/statistics/386530/advertising-expenditures-by-medium-uae/
