This statistic shows advertising spending in the United States in 2016 and a forecast in 2020, broken down by medium. The source predicts that over-the-air television advertising expenditures will reach 23 billion U.S. dollars in 2020.
Advertising expenditure in the United States in 2016 and 2020, by medium
(in billion U.S. dollars)
Characteristic
2016
2020*
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BIA Advisory Services. (March 14, 2017). Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/386308/advertising-expenditures-by-medium-usa/
BIA Advisory Services. "Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars)." Chart. March 14, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/386308/advertising-expenditures-by-medium-usa/
BIA Advisory Services. (2017). Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/386308/advertising-expenditures-by-medium-usa/
BIA Advisory Services. "Advertising Expenditure in The United States in 2016 and 2020, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Mar 2017, https://www.statista.com/statistics/386308/advertising-expenditures-by-medium-usa/
BIA Advisory Services, Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/386308/advertising-expenditures-by-medium-usa/ (last visited July 27, 2024)
Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars) [Graph], BIA Advisory Services, March 14, 2017. [Online]. Available: https://www.statista.com/statistics/386308/advertising-expenditures-by-medium-usa/