In 2022, business-to-business (B2B) TV advertising spending in the United Kingdom (UK) stood at 108 million British pounds. A year earlier, it amounted to 99 million pounds, which points to a nine-percent increase year on year.
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you TV advertising in Europe
Overview
5
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
United Kingdom
8
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic TV net advertising revenue in the United Kingdom (UK) 2013-2021, by source
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic FAST ad revenue in the UK 2021-2027
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
Germany
8
- Premium Statistic TV advertising revenues in Germany 2017-2026
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Online TV ad revenue in Germany 2017-2026
- Premium Statistic Gross television advertising spending in Germany 2021-2023
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend growth in Germany 2022, by industry
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
France
8
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
- Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
- Premium Statistic Duration of television commercials in seconds in France 2009-2021
- Premium Statistic Number of commercials on television in France 2009-2021
- Basic Statistic Food ad spend on television in France 2019-2021
- Basic Statistic Retail ad spend on television in France 2019-2021
- Premium Statistic Top categories advertising on TV in France 2021, by spend share
Italy
7
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic Connected television ad spending in Italy 2016-2025
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic TV ad revenue in Italy 2019-2022, by broadcaster
- Premium Statistic Automotive ad spend on television in Italy 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Italy 2019-2021
Spain
7
- Premium Statistic Television advertising expenditure in Spain 2016-2022
- Premium Statistic Free TV advertising revenue in Spain 2015-2022
- Premium Statistic Pay TV ad spending in Spain 2019-2022
- Premium Statistic Online TV ad spending in Spain 2017-2026
- Premium Statistic Connected TV ad spend in Spain 2019-2022
- Premium Statistic Food ad spend on television in Spain 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Spain 2019-2021
Further related statistics
18
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in the Netherlands 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in France 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- TV ad revenue growth in Germany 2018-2026
- Television advertising expenditure share in Singapore 2018-2020
- Television advertising expenditure share in Malaysia 2018-2020
- Television advertising revenue in Sweden from 2010-2019
- Global pay TV advertising spending from 2000 to 2016
- Television ad spend in China in 2011, by industry
- Companies with the largest television advertising expenditure in China 2011
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Advertising revenue of selected nightly network newscasts in the U.S. 2018-2020
- India TV's government ad money FY 2013-2019
Further Content: You might find this interesting as well
Statistics
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in the Netherlands 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in France 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- TV ad revenue growth in Germany 2018-2026
- Television advertising expenditure share in Singapore 2018-2020
- Television advertising expenditure share in Malaysia 2018-2020
- Television advertising revenue in Sweden from 2010-2019
- Global pay TV advertising spending from 2000 to 2016
- Television ad spend in China in 2011, by industry
- Companies with the largest television advertising expenditure in China 2011
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Advertising revenue of selected nightly network newscasts in the U.S. 2018-2020
- India TV's government ad money FY 2013-2019
Marketing Week. (March 27, 2023). Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) [Graph]. In Statista. Retrieved December 03, 2023, from https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week. "Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP)." Chart. March 27, 2023. Statista. Accessed December 03, 2023. https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week. (2023). Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP). Statista. Statista Inc.. Accessed: December 03, 2023. https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week. "Business-to-business (B2b) Tv Advertising Spending in The United Kingdom (Uk) from 2018 to 2022 (in Million Gbp)." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week, Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) Statista, https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/ (last visited December 03, 2023)
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) [Graph], Marketing Week, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/