A survey of Indonesian women conducted in 2019 found that the majority of Gen Y and Gen Z respondents preferred to buy cosmetic products from retail pharmacies and e-commerce sites. By comparison, the majority of Gen X respondents preferred to go to an official retail outlet to purchase make-up.
Preferred purchase channels among Indonesian women for make-up, beauty, and hair products as of September 2019, by age group
Characteristic
Generation X (39-65 years old)
Generation Y (23-28 years old)
Generation Z (13-22 years old)
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ZAP Clinic. (January 21, 2020). Preferred purchase channels among Indonesian women for make-up, beauty, and hair products as of September 2019, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1115913/indonesia-preferred-places-to-buy-make-up-products-by-age-group/
ZAP Clinic. "Preferred purchase channels among Indonesian women for make-up, beauty, and hair products as of September 2019, by age group." Chart. January 21, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1115913/indonesia-preferred-places-to-buy-make-up-products-by-age-group/
ZAP Clinic. (2020). Preferred purchase channels among Indonesian women for make-up, beauty, and hair products as of September 2019, by age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1115913/indonesia-preferred-places-to-buy-make-up-products-by-age-group/
ZAP Clinic. "Preferred Purchase Channels among Indonesian Women for Make-up, Beauty, and Hair Products as of September 2019, by Age Group." Statista, Statista Inc., 21 Jan 2020, https://www.statista.com/statistics/1115913/indonesia-preferred-places-to-buy-make-up-products-by-age-group/
ZAP Clinic, Preferred purchase channels among Indonesian women for make-up, beauty, and hair products as of September 2019, by age group Statista, https://www.statista.com/statistics/1115913/indonesia-preferred-places-to-buy-make-up-products-by-age-group/ (last visited July 27, 2024)
Preferred purchase channels among Indonesian women for make-up, beauty, and hair products as of September 2019, by age group [Graph], ZAP Clinic, January 21, 2020. [Online]. Available: https://www.statista.com/statistics/1115913/indonesia-preferred-places-to-buy-make-up-products-by-age-group/