Women's willingness to try new face make-up trends 2017

This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about their willingness to try out new face make-up (foundation, concealer, powder, blush etc.) trends. Among those surveyed, 18 percent said they rely only on what they have already tried and tested, while 8 percent like to try out new trends. The largest proportion of respondents (31 percent) position themselves in the middle of this scale.

Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017*

Characteristic	Share of respondents
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Release date

June 2017

More information

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,096 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use face make-up at least once a month

Method of interview

Online survey

Supplementary notes

*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [When it comes to face makeup (foundation, concealer, powder, blush etc.), I only rely on what I have tried and tested. | I like to try new face makeup (foundation, concealer, powder, blush etc.) trends.]"

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