Face make-up: importance of brands for female users in the UK 2017
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing face make-up (foundation, concealer, powder, blush etc.) products. Among those surveyed, the largest proportion (30 percent) said they only consider buying face makeup products from brands that they trust. In contrast, 5 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.