Face make-up: importance of brands for female users in the UK 2017

This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing face make-up (foundation, concealer, powder, blush etc.) products. Among those surveyed, the largest proportion (30 percent) said they only consider buying face makeup products from brands that they trust. In contrast, 5 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.

Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,096 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use face make-up at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same brand of face makeup (foundation, concealer, powder, blush etc.). | I always try different face makeup (foundation, concealer, powder, blush etc.) brands.]"

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