Male cosmetics consumption in Italy 2019, by product category

Soaps, shaving foams and gels were the men's care products which accounted for the largest consumption value in Italy in 2019. Specifically, approximately 60.1 million euros worth of soaps, shaving foams and gels for men were purchased in Italy. The consumption value of after shave products added up to 47.9 million euros, followed by treatment creams with 35.5 million euros.

Consumption of men's care products in Italy in 2019, by product category

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Source

Release date

March 2020

Region

Italy

Survey time period

2019

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