Women's fragrance consumption in Italy 2023, by channel

Published by
D. Petruzzi,
Aug 29, 2024

In 2023, the majority of consumers in Italy purchased eau de toilette and perfumes for women in perfume shops, which registered a consumption value of roughly 700 million euros in that year. Mass market channels followed in the ranking, with a consumption value of over 134 million euros.

Consumption value of eau de toilette and perfumes for women in Italy in 2023, by channel (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2024

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