Mens cosmetics consumption in Italy 2018, by channel

This statistic shows the consumption value of cosmetic products for men in Italy in 2018, by channel. According to data, the channel with the highest consumption was large retail and other channels, which had a total consumption value of 99,2 million euros, including 45 million euros registered in supermarkets and hypermarkets. Moreover, pharmacies recorded the smallest consumption value, with 9,7 million euros.

Consumption value of cosmetic products for men in Italy in 2018, by channel

Consumption value in million euros
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Release date

March 2019



Survey time period


Supplementary notes

* Supermarkets and hypermarkets are also included in the 'large retail, other channels' category.

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