In 2022, internet was the leading medium by ad spending in Estonia, with slightly more than 27 percent of the total. Newspapers, with approximately 10 percent in 2022, saw a decrease in the ad spending, which dropped by more than two percentage points from the previous year.
Distribution of advertising spending in Estonia from 2021 to 2022, by medium
Characteristic
Internet
Television
Outdoor
Radio
Newspaper
Magazines
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AS Emor. (March 19, 2024). Distribution of advertising spending in Estonia from 2021 to 2022, by medium [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/409213/advertising-spending-distribution-in-estonia-by-medium/
AS Emor. "Distribution of advertising spending in Estonia from 2021 to 2022, by medium." Chart. March 19, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/409213/advertising-spending-distribution-in-estonia-by-medium/
AS Emor. (2024). Distribution of advertising spending in Estonia from 2021 to 2022, by medium. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/409213/advertising-spending-distribution-in-estonia-by-medium/
AS Emor. "Distribution of Advertising Spending in Estonia from 2021 to 2022, by Medium." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/409213/advertising-spending-distribution-in-estonia-by-medium/
AS Emor, Distribution of advertising spending in Estonia from 2021 to 2022, by medium Statista, https://www.statista.com/statistics/409213/advertising-spending-distribution-in-estonia-by-medium/ (last visited September 01, 2024)
Distribution of advertising spending in Estonia from 2021 to 2022, by medium [Graph], AS Emor, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/409213/advertising-spending-distribution-in-estonia-by-medium/