Most frequently used paths to purchase with multi-channel retailers according to online shoppers in the United States as of February 2017

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Share of respondents
Search online, buy online43%
Search in store, buy in store21%
Search online, buy in store14%
Search online and in store, buy in store8%
Search online and in store, buy online7%
Search in store, buy online7%
© Statista 2017

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About This Statistic

This statistic presents preferences of U.S. consumers regarding multi-channel retailing. As of February 2017, it was found that 43 percent of respondents had searched for goods online and also purchased them online. A further 14 percent of respondents stated that they had search for goods online and then bought them in a store.

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