What would encourage you to purchase on your mobile phone?

Mobile purchasing: reasons to complete a purchase via mobile device in France 2013 This statistic represents the factors which could motivate French mobile internet users to purchase products or services using their mobile phone, as of 2013. Almost one respondent out of three stated that having no other type of internet access would encourage them to purchase something on their mobile phone.
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Share of respondents
I do not have any other type of intenet access32%
I have already found the product, I only need to order it31%
Lack of time (flash sales...)31%
I take advantage of a time break26%
The mobile app is simpler than the website18%
I received a reminder7%
Share of respondents
I do not have any other type of intenet access32%
I have already found the product, I only need to order it31%
Lack of time (flash sales...)31%
I take advantage of a time break26%
The mobile app is simpler than the website18%
I received a reminder7%
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Description Source More information
This statistic represents the factors which could motivate French mobile internet users to purchase products or services using their mobile phone, as of 2013. Almost one respondent out of three stated that having no other type of internet access would encourage them to purchase something on their mobile phone.
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Release date
November 2013
Region
France
Survey time period
September 3, 2013
Number of respondents
1,048 respondents
Age group
15-60 years
Special properties
mobile internet users
Method of interview
Online panel

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