Purchase reasons for laptops/PCs in France 2014

When you or other members of your household purchased these products or devices, what were the reasons for purchase?

Purchase reasons for laptops/PCs in France 2014 This statistic shows the purchase reasons for laptops and PCs in France in 2014. The most commonly given reason was, "an existing product had broken," which was reported by 27 percent of respondents.
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When you or other members of your household purchased these products or devices, what were the reasons for purchase?

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Share of respondents
An existing product had broken27%
Needed additional product27%
Wanted better performance24%
Wanted a more up date version20%
Bought for work20%
Existing product was not working well19%
Wanted specific new features11%
Wanted better looking version9%
Triggered by major event in personal life9%
New product allowed for new gadgets9%
Going on holiday8%
Wanted smaller/lighter product8%
None of the above7%
Simply as a treat6%
Bought as a gift6%
Wanted product enjoyable with family6%
Saw someone else owning it6%
Was prompted by advert online4%
Other4%
Due to moving home4%
Saw a celebrity owning it4%
Was prompted by email received2%
Don't know0%
Share of respondents
An existing product had broken27%
Needed additional product27%
Wanted better performance24%
Wanted a more up date version20%
Bought for work20%
Existing product was not working well19%
Wanted specific new features11%
Wanted better looking version9%
Triggered by major event in personal life9%
New product allowed for new gadgets9%
Going on holiday8%
Wanted smaller/lighter product8%
None of the above7%
Simply as a treat6%
Bought as a gift6%
Wanted product enjoyable with family6%
Saw someone else owning it6%
Was prompted by advert online4%
Other4%
Due to moving home4%
Saw a celebrity owning it4%
Was prompted by email received2%
Don't know0%
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This statistic shows the purchase reasons for laptops and PCs in France in 2014. The most commonly given reason was, "an existing product had broken," which was reported by 27 percent of respondents.
Show more
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