17 million people participate in outdoor water sport activities
Water sports un the United Kingdom (UK) show a variety of activities that people take part in. In 2018, approximately 17 million people took part in outdoor water sport activity. There has been an increase in outdoor swimming overall, yet a decrease in people who go swimming on a regular basis.
1.2 million recreational boats owned in the UK
Recreational boating represents a big part of the outdoor recreation and water sports market in the UK. Approximately 700 thousand households own 1.2 million boats, of which the most popular type is the canoe/kayak, followed by small sailing boats. Half of boating activity takes place during summer time and 43 percent of people do not always use a lifejacket.