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Online coupon research prior to purchase in store in France 2014, by social groups

Percentage of people having searched for discount coupons online before purchasing in a store in France in 2014, by socioprofessional category

Online coupon research prior to purchase in store in France 2014, by social groups This statistic shows results of a survey about online coupon research before purchasing in a store in France in 2014, by socio-professional category. It reveals that the share of respondents from lower socio-professional categories who had already searched for a coupon using mobile internet before purchasing in a store was two times higher than among upper socio-professional groups.
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Percentage of people having searched for discount coupons online before purchasing in a store in France in 2014, by socioprofessional category

Upper socioprofessional categoriesLower socioprofessional categoriesInactive people*
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Upper socioprofessional categoriesLower socioprofessional categoriesInactive people*
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This statistic shows results of a survey about online coupon research before purchasing in a store in France in 2014, by socio-professional category. It reveals that the share of respondents from lower socio-professional categories who had already searched for a coupon using mobile internet before purchasing in a store was two times higher than among upper socio-professional groups.
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