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Online coupon research prior to purchase in store in France 2014, by social groups

This statistic shows results of a survey about online coupon research before purchasing in a store in France in 2014, by socio-professional category. It reveals that the share of respondents from lower socio-professional categories who had already searched for a coupon using mobile internet before purchasing in a store was two times higher than among upper socio-professional groups.

Percentage of people having searched for discount coupons online before purchasing in a store in France in 2014, by socioprofessional category

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Sources

Release date

September 2014

Region

France

Survey time period

June 4 to 10, 2014

Number of respondents

1,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Shares have been rounded by source
*Inactive people refers to students, retirees, house wives and house husbands, persons unable to work.

This question was phrased by the source as follows: "Did you ever search for discount coupons online before purchasing in a store?"

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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"

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