In 2010, about 23 percent of men and women in Estonia had purchased online in the past 12 months. By 2022, e-commerce usage became slightly more inegalitarian across genders, with nearly 79 percent of women buying goods and services online compared to less than two thirds of men doing the same.
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender
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Statistics Estonia. (September 16, 2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender." Chart. September 16, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. (2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of E-commerce Users among Internet Users in Estonia from 2010 to 2022, by Gender." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia, Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender Statista, https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/ (last visited April 26, 2024)
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender [Graph], Statistics Estonia, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/