Clothes and sports goods: online purchasing in Great Britain 2018, by demographic

Share of individuals who purchased clothes and sports goods online in Great Britain in 2018, by age and gender

Clothes and sports goods: online purchasing in Great Britain 2018, by demographic This statistic displays the results of a survey on the age and gender profile of people who purchased clothes or sporting goods online in Great Britain in 2018. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. Shopping online for clothes or sporting goods was most popular among 16 to 24 year olds in Great Britain as of 2018. Clothes and sporting goods was the most popular type of goods purchased online in Great Britain with 55 percent of responding households having purchased these. These were followed by 48 percent of households having purchased household goods such as furniture, toys etc. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
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Share of individuals who purchased clothes and sports goods online in Great Britain in 2018, by age and gender

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Share of respondents
Men50%
Women59%
16-2474%
25-3470%
35-4472%
45-5460%
55-6442%
65+24%
Share of respondents
Men50%
Women59%
16-2474%
25-3470%
35-4472%
45-5460%
55-6442%
65+24%
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This statistic displays the results of a survey on the age and gender profile of people who purchased clothes or sporting goods online in Great Britain in 2018. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. Shopping online for clothes or sporting goods was most popular among 16 to 24 year olds in Great Britain as of 2018. Clothes and sporting goods was the most popular type of goods purchased online in Great Britain with 55 percent of responding households having purchased these. These were followed by 48 percent of households having purchased household goods such as furniture, toys etc. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
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Release date
August 2018
Region
United Kingdom (Great Britain)
Survey time period
2018
Number of respondents
1,800**
Age group
16 years and older
Special properties
bought within the last 12 months.
Method of interview
Online interview
Supplementary notes
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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