Clothes and sports goods: online purchasing in Great Britain 2018, by demographic

Share of individuals who purchased clothes and sports goods online in Great Britain in 2018, by age and gender

by Tugba Sabanoglu, last edited Feb 11, 2019
Clothes and sports goods: online purchasing in Great Britain 2018, by demographic This statistic displays the results of a survey on the age and gender profile of people who purchased clothes or sporting goods online in Great Britain in 2018. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. Shopping online for clothes or sporting goods was most popular among 16 to 24 year olds in Great Britain as of 2018. Clothes and sporting goods was the most popular type of goods purchased online in Great Britain with 55 percent of responding households having purchased these. These were followed by 48 percent of households having purchased household goods such as furniture, toys etc. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
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Share of individuals who purchased clothes and sports goods online in Great Britain in 2018, by age and gender

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Share of respondents
Men50%
Women59%
16-2474%
25-3470%
35-4472%
45-5460%
55-6442%
65+24%
Share of respondents
Men50%
Women59%
16-2474%
25-3470%
35-4472%
45-5460%
55-6442%
65+24%
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by Tugba Sabanoglu, last edited Feb 11, 2019
This statistic displays the results of a survey on the age and gender profile of people who purchased clothes or sporting goods online in Great Britain in 2018. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. Shopping online for clothes or sporting goods was most popular among 16 to 24 year olds in Great Britain as of 2018. Clothes and sporting goods was the most popular type of goods purchased online in Great Britain with 55 percent of responding households having purchased these. These were followed by 48 percent of households having purchased household goods such as furniture, toys etc. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
Show more
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Online clothing market in the United Kingdom (UK)
Online clothing market in the United Kingdom (UK)

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