Australia smartphone vendor market share shipments 2014-2017

An estimated 2.06 million smart phones were shipped in the second quarter of 2017 in Australia, with Apple as the most successful single manufacturer with a 37 percent share of the market. In the same year, Samsung were the second most successful with a 34 percent market share.

Smartphone operating systems in Australia

Apple’s own smartphone operating system, iOS, had a market share of around 44 percent in Australia as of December 2018. By comparison, Google’s Android operating system had an over 55 percent market share. Other mobile operating systems, for example Blackberry and Windows, had less than one percent market share.

Smartphone owners

In 2018, 96 percent of individuals in Australia aged between 25 and 34 owned a smartphone, as did 95 percent of those between 12 and 24. The penetration rate of smartphones has increased year on year since 2012, from less than half of the population to just over 65 percent as of 2016. This upward trend is expected to continue, reaching around 75 percent in 2022.

Vendors' market share of smartphone shipments in Australia from Q1 2014 to Q2 2017

AppleSamsungTelstraMicrosoftHTCAlcatelHuaweiZTE/Telstra*OPPOGoogleOther
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Source

Release date

August 2017

Region

Australia

Survey time period

2014 and 2017

Supplementary notes

* ZTE/Telstra combined market share for second quarter of 2017

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Statistics on "Smartphone market in Australia"

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