This statistic illustrates ten leading banks domiciled in Germany, ranked by the brand value as of 2015. The highest position in the ranking was occupied by Deutsche Bank, with a brand rank value of 10.9 billion U.S. dollars. The next in the ranking was DZ Bank, with the total brand value of 6.3 billion U.S. dollars.
Leading banks in Germany as of 2015, by brand value
(in million U.S. dollars)
Characteristic
Brand value in million U.S. dollars
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The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand specific revenues).
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Brand Finance. (February 16, 2015). Leading banks in Germany as of 2015, by brand value (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/417099/brand-value-of-leading-german-banks/
Brand Finance. "Leading banks in Germany as of 2015, by brand value (in million U.S. dollars)." Chart. February 16, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/417099/brand-value-of-leading-german-banks/
Brand Finance. (2015). Leading banks in Germany as of 2015, by brand value (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/417099/brand-value-of-leading-german-banks/
Brand Finance. "Leading Banks in Germany as of 2015, by Brand Value (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2015, https://www.statista.com/statistics/417099/brand-value-of-leading-german-banks/
Brand Finance, Leading banks in Germany as of 2015, by brand value (in million U.S. dollars) Statista, https://www.statista.com/statistics/417099/brand-value-of-leading-german-banks/ (last visited July 27, 2024)
Leading banks in Germany as of 2015, by brand value (in million U.S. dollars) [Graph], Brand Finance, February 16, 2015. [Online]. Available: https://www.statista.com/statistics/417099/brand-value-of-leading-german-banks/