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German leading banks ranked by brand value in 2015

Published by Statista Research Department, Feb 16, 2015
This statistic illustrates ten leading banks domiciled in Germany, ranked by the brand value as of 2015. The highest position in the ranking was occupied by Deutsche Bank, with a brand rank value of 10.9 billion U.S. dollars. The next in the ranking was DZ Bank, with the total brand value of 6.3 billion U.S. dollars.

Leading banks in Germany as of 2015, by brand value (in million U.S. dollars)

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Sources

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Release date

February 2015

Region

Germany

Survey time period

2015

Supplementary notes

The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand specific revenues).

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