According to this survey by Kantar, 9.3 million people in the France are consuming 'Breads And Brioches' with a frequency level of 'Medium users' in 2022. In contrast, 5.7 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Breads And Brioches' in France (FR) 2020 - 2022, by frequency
(in 1,000s)
User type*
Medium users
Light users
Heavy users
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The source indicates: Heavy users consumed pre-packed breads and brioches 'once or several times a day.' Medium users consumed pre-packed breads and brioches 'two or three times a week' or 'once a week.' Light users consumed pre-packed breads 'two or three times a month', 'once a month' or 'less often.' ** Number of respondents: n (2014) = 15,208; n (2015) = 15,595; n (2016)= 15,355; n (2017) = 15,038; n (2018)= 15,234; n(2019) = 15,359
Figures estimated by the source on the basis of survey responses.
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Kantar. (August 1, 2023). Number of consumers of 'Breads And Brioches' in France (FR) 2020 - 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/433556/pre-packed-breads-brioches-usage-by-user-type-in-france/
Kantar. "Number of consumers of 'Breads And Brioches' in France (FR) 2020 - 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/433556/pre-packed-breads-brioches-usage-by-user-type-in-france/
Kantar. (2023). Number of consumers of 'Breads And Brioches' in France (FR) 2020 - 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/433556/pre-packed-breads-brioches-usage-by-user-type-in-france/
Kantar. "Number of Consumers of 'breads And Brioches' in France (Fr) 2020 - 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/433556/pre-packed-breads-brioches-usage-by-user-type-in-france/
Kantar, Number of consumers of 'Breads And Brioches' in France (FR) 2020 - 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/433556/pre-packed-breads-brioches-usage-by-user-type-in-france/ (last visited July 27, 2024)
Number of consumers of 'Breads And Brioches' in France (FR) 2020 - 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/433556/pre-packed-breads-brioches-usage-by-user-type-in-france/